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Which assumption could break the plan?

A plan is only as strong as the assumptions that quietly hold its most important steps together.

On this page

  • How hidden assumptions carry an argument
  • Prompts for surfacing load bearing beliefs
  • Prioritising assumptions by damage if they fail
Preview for Which assumption could break the plan?

Introduction

Every plan depends on assumptions: beliefs about customers, costs, timing, technology, people, competitors or the wider environment that are treated as true even when they have not been fully proven. Most assumptions are harmless, but a small number are load-bearing. If one of these turns out to be wrong, the entire plan can fail despite flawless execution.

Assumption Test illustration 1 Stress-testing assumptions is therefore not about eliminating uncertainty. It is about identifying which beliefs the plan cannot survive without, challenging them before committing resources, and preparing alternatives if they fail. This approach fits naturally within analytical thinking because it shifts attention from defending a preferred solution to examining the conditions that make the solution work. Research on assumption-based planning and strategic assumption testing consistently shows that many avoidable failures stem not from poor implementation but from hidden assumptions that were never made explicit or questioned. [RAND Corporation]rand.orgRAND CorporationAssumption-Based Planning: A Tool for Reducing…Assumption-based planning (ABP) is a tool for identifying as many of th…

How hidden assumptions carry an argument

Every argument or plan contains visible statements and invisible dependencies.

A visible statement might be, “We should launch in September.” Beneath it sit several assumptions:

  • Customers will still have the same priorities.
  • The product will be technically ready.
  • Suppliers will deliver on time.
  • No competitor will fundamentally change the market.
  • The available budget will remain sufficient.

The recommendation appears to stand on evidence, but in reality it rests on these supporting beliefs. If even one critical assumption fails, the evidence may no longer justify the conclusion.

This is why hidden assumptions are dangerous. Teams often debate conclusions while never discussing the beliefs supporting them. Once an assumption becomes familiar, it starts to feel like a fact rather than an informed guess. RAND’s work on Assumption-Based Planning argues that many organisational surprises occur because decision-makers forget they were making assumptions at all. The purpose of assumption analysis is therefore to make those invisible supports visible before reality tests them instead. [RAND Corporation]rand.orgRAND CorporationAssumption-Based Planning: A Tool for Reducing…Assumption-based planning (ABP) is a tool for identifying as many of th…

A useful distinction is between:

  • Facts: supported by current evidence.
  • Predictions: expectations about future events.
  • Assumptions: statements accepted without complete verification because planning must continue.

Confusing these categories often creates false confidence.

Prompts for surfacing load-bearing beliefs

Finding assumptions requires deliberately asking questions that expose what has become taken for granted.

Instead of asking only “Is the plan good?”, analytical thinkers ask questions such as:

  • What must be true for this plan to succeed?
  • Which part of the plan depends most heavily on something outside our control?
  • Which assumption would most surprise us if it failed?
  • What have we treated as certain simply because it has always been true before?
  • What would someone who disagrees with us say we are overlooking?
  • If this plan failed completely in six months, which assumption would probably have been wrong?

These prompts shift discussion away from defending the proposal and towards examining its foundations.

One useful technique is to rewrite every major planning statement as an explicit assumption.

Instead of:

“Revenue will grow by 20%.”

Write:

“We assume existing customers will continue purchasing at current rates while new customer acquisition improves.”

Once written this way, the assumption becomes testable rather than invisible.

Strategic Assumption Surfacing and Testing (SAST) formalises this idea by encouraging participants to identify assumptions, deliberately challenge them from opposing viewpoints, and then integrate the strongest evidence into a revised plan. Rather than treating disagreement as an obstacle, it treats structured opposition as a way to improve decision quality. [ifm.eng.cam.ac.uk]ifm.eng.cam.ac.ukStrategic Assumptions Surfacing and TestingSAST is a process which reveals the underlying assumptions of a policy or plan and helps creat…

Assumption Test illustration 2

Which assumptions deserve the most attention?

Not every assumption needs extensive investigation.

The most valuable stress-testing focuses on assumptions that combine two characteristics:

  • High uncertainty: there is genuine reason to think the assumption could be wrong.
  • High impact: if wrong, the plan changes substantially.

This creates four broad categories.

Assumption typePriorityLikely true, low impactMonitor lightlyLikely true, high impactValidate if practicalUncertain, low impactAccept or monitorUncertain, high impactTest immediately

Many organisations waste effort checking assumptions that are easy to verify but relatively unimportant, while ignoring assumptions that are difficult to test but capable of destroying the project.

Project risk guidance often recommends converting assumptions into explicit risk statements by asking:

If this assumption proves false, then what happens?

This simple “if–then” framing naturally combines likelihood with consequences and reveals which assumptions deserve active management. [projectmanagement.com]projectmanagement.comAnalysing Assumptions & ConstraintsThe IF side tests how likely the assumption is to be unsafe, and the THEN side tests whether it matters…

Practical ways to stress-test assumptions

Stress-testing is stronger when it moves beyond discussion into evidence.

Useful approaches include:

  • Seek disconfirming evidence. Rather than collecting support for an assumption, actively search for situations where it failed.
  • Run small experiments. Test the assumption at low cost before scaling the plan.
  • Use independent reviewers. People not invested in the proposal often identify assumptions insiders overlook.
  • Compare multiple futures. Ask whether the plan still succeeds under different plausible economic, competitive or regulatory conditions.
  • Reverse the assumption. Imagine the opposite is true and examine how the plan would need to change.

For example, instead of assuming customers value a new feature, release a limited prototype or conduct structured user testing before investing in a full launch. The objective is to learn while mistakes are still inexpensive.

RAND’s Assumption-Based Planning extends this process further by identifying vulnerable assumptions, defining observable “signposts” that indicate when an assumption is weakening, and preparing both shaping actions (to influence events) and hedging actions (to reduce damage if the assumption fails). This transforms assumption testing from a one-time exercise into an ongoing monitoring process. [RAND Corporation]rand.orgRAND CorporationAssumption-Based Planning: A Tool for Reducing…Assumption-based planning (ABP) is a tool for identifying as many of th…

Assumption Test illustration 3

Common traps when testing assumptions

Stress-testing itself can become ineffective if several predictable errors occur.

Testing only convenient assumptions. Teams often verify details that are easy to measure while ignoring politically sensitive assumptions.

Mistaking confidence for evidence. Strong agreement within a group does not increase the probability that an assumption is correct.

Confusing historical stability with future certainty. An assumption may have held for years but still become vulnerable after technological, regulatory or market changes.

Stopping after one successful test. Conditions evolve. Critical assumptions should be monitored rather than treated as permanently validated.

Treating assumptions independently. Several individually reasonable assumptions may become unrealistic when combined. For example, expecting rapid hiring, falling costs, increasing demand and shorter delivery times simultaneously may produce an internally inconsistent plan.

Prioritising assumptions by damage if they fail

A practical review begins by listing every important assumption, then scoring each using two simple questions:

  1. How likely is this assumption to fail during the planning period? [thelaterallens.substack.com]thelaterallens.substack.comassumption based planningsubstack.comAssumption-Based Planning - The Lateral LensAssumption-Based Planning, or ABP, is an approach to strategic planning originall…
  2. If it fails, how much of the plan becomes invalid?

Those with both high likelihood and high consequences become the first candidates for evidence gathering, contingency planning or redesign.

For each critical assumption, it is useful to record:

  • The assumption itself.
  • Evidence supporting it.
  • Evidence against it.
  • Early warning indicators that it may no longer hold.
  • What action will be taken if it fails.

This transforms assumptions from forgotten background beliefs into managed decision variables.

The most resilient plans are rarely those built on the most optimistic assumptions. They are the ones whose creators knew exactly which assumptions mattered, challenged them before committing fully, and prepared realistic alternatives for the ones most likely to fail.

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Decisive

By Chip Heath, Dan Heath

Introduces practical techniques for stress-testing options and challenging key assumptions before acting.

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Endnotes

  1. Source: rand.org
    Link: https://www.rand.org/pubs/commercial_books/CB399.html
    Source snippet

    RAND CorporationAssumption-Based Planning: A Tool for Reducing...Assumption-based planning (ABP) is a tool for identifying as many of th...

  2. Source: ifm.eng.cam.ac.uk
    Link: https://www.ifm.eng.cam.ac.uk/research/dstools/strategic-assumptions-surfacing-and-testing/
    Source snippet

    Strategic Assumptions Surfacing and TestingSAST is a process which reveals the underlying assumptions of a policy or plan and helps creat...

  3. Source: projectmanagement.com
    Link: https://www.projectmanagement.com/blog-post/14114/Analysing-Assumptions—Constraints
    Source snippet

    Analysing Assumptions & ConstraintsThe IF side tests how likely the assumption is to be unsafe, and the THEN side tests whether it matters...

  4. Source: Wikipedia
    Title: Strategic assumption surfacing and testing
    Link: https://en.wikipedia.org/wiki/Strategic_assumption_surfacing_and_testing

  5. Source: thelaterallens.substack.com
    Title: assumption based planning
    Link: https://thelaterallens.substack.com/p/assumption-based-planning
    Source snippet

    substack.comAssumption-Based Planning - The Lateral LensAssumption-Based Planning, or ABP, is an approach to strategic planning originall...

Additional References

  1. Source: catdir.loc.gov
    Link: https://catdir.loc.gov/catdir/samples/cam033/2002073460.pdf
    Source snippet

    Assumption-Based PlanningABP generates scenarios from broken load-bearing, vulnerable assumptions as a means of identifying hedging actio...

  2. Source: betterevaluation.org
    Link: https://www.betterevaluation.org/sites/default/files/abp.pdf
    Source snippet

    Assumption-Based planning (ABP)Assumption-Based planning (ABP) is a planning method that helps an organisation to prepare to change its o...

  3. Source: linkedin.com
    Link: https://www.linkedin.com/pulse/reality-check-can-assumptions-your-strategic-plan-zcqxc
    Source snippet

    Can the assumptions in your strategic plan survive a stress...The following framework is the one we use at FrontierView to stress-test t...

  4. Source: pmi.org
    Link: https://www.pmi.org/learning/library/assumptions-based-planning-analyze-techniques-6582
    Source snippet

    Project Management InstituteDon't make an ass out of you and me--using assumptions...This paper will examine the various models of findi...

  5. Source: polgovpro.blog
    Title: working with assumptions risky but necessary
    Link: https://polgovpro.blog/2023/05/03/working-with-assumptions-risky-but-necessary/
    Source snippet

    Working with assumptions – risky but necessary3 May 2023 — Testing or validating assumptions is important to the extent that's possible...

    Published: May 2023

  6. Source: youtube.com
    Title: Why Most Strategies Fail — And How Assumption-Based Planning Fixes It
    Link: https://www.youtube.com/watch?v=K2XQqXzkNTU
    Source snippet

    How to Lead Growth When Strategy Can't Keep up with Change...

  7. Source: youtube.com
    Title: FPA Insights Scenario Analysis and Planning
    Link: https://www.youtube.com/watch?v=1oFoNG7S8-Y
    Source snippet

    Using Data Modelling to Test Business Assumptions...

  8. Source: youtube.com
    Title: Navigating Uncertainty with David Bland
    Link: https://www.youtube.com/watch?v=jogqhWte88k
    Source snippet

    FPA Insights Scenario Analysis and Planning...

  9. Source: youtube.com
    Title: How to Lead Growth When Strategy Can’t Keep up with Change
    Link: https://www.youtube.com/watch?v=QbR9uuJeaMw
    Source snippet

    Navigating Uncertainty with David Bland...

  10. Source: youtube.com
    Title: Using Data Modelling to Test Business Assumptions
    Link: https://www.youtube.com/watch?v=iUFxPMA8SdE

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